We are now looking for a Marketing Manager, who will drive Marketing activities within the region.

Main job responsibilities:

Enterprise:

• Lead communications with event organizers;
• Negotiate desired activities in line with Kaspersky priorities;
• Manage event activity (physical and virtual) from A – Z;
• Managing third party agencies;
• Asset development and delivery;
• Designs;
• Ensuring Brand continuity;
• On ground builds;
• Speaker management;
• Data capture;
• Data processing;
• Manage internal and external stakeholders, vendors, partners and agencies to ensure flawless execution of activity and plans;
• Manage, administer, track and provide reports on Enterprise partner MDF (Co-op) programs and activities, ensuring the utilization of funds is optimized. This includes monitoring the costs, proof of performance, and ROI, ensuring the necessary information are included in CRM systems;
• Budget management;
• Own the territory’s Enterprise marketing budget;
• Be responsible for managing budgets within existing finance system;
• Ensure all activities run on time and within allocated budgets;
• Measure, track and provide analysis on Enterprise activities using existing tools with defined KPIs & metrics to ensure optimization of budget and resources;
• Ensure all data from every Enterprise activity is tracked and processed correctly through CRM system, including lead assignments and statuses;
• Distribute communication to Enterprise customers and prospects through CRM;
• Work hand in hand with the regions Enterprise account managers to ensure their requirements are met and activity is run in line with their expectations/

Channel:

Partner Marketing Strategy and Program

• To work with Kaspersky channel sales and marketing teams (in Global, META and local teams) to develop the META channel marketing strategy and plan, in alignment to the META channel directions to increase demand through the partners;
• Plan, develop and execute all aspects of partner marketing program, working with partners, Kaspersky channel sales and marketing teams (global, META and local) across META;
• Develop and execute marketing programs and plans that focus on new customer acquisition and renewals through partners’ customer base;
• Develop integrated marketing campaigns, and sales plays that align with industry vertical focus by partner;
• Develop relevant partner content & assets. Provide presentations, and partner marketing reports for analysis, tracking and reporting on performance of the channel marketing programs;
• Develop programs and initiatives to drive awareness among the existing and new partners, and drive partner recruitment in new and existing market segment;
• Manage internal and external stakeholders, vendors, partners and agencies to ensure flawless execution of programs and plans;
• Be a partner marketing business leader, with ability to balance Kaspersky and partner business objectives for a win-win outcome;
• Oversee customer roadmap and journey of SMB for Kaspersky;
• Drive new initiatives for developing leads through Kaspersky and into the channel.

“To Partner”: Partner Communications

• Work with Product Marketing and Channel Sales and Marketing teams, own and manage the integrated channel communications to the partner base;
• Initiate, plan, coordinate and execute channel communication plan and strategy as digital outreach for META channel partners to drive awareness & keep partners updated on the latest campaigns, news, product updates, and activities;
• Develop and manage partner engagement activities effectively and efficiently for all channel partners and distributors;
• Develop materials that follow Kaspersky brand guidelines and align Kaspersky and partner messaging for compelling customer value, manage marketing content of the META partner portal;
• Drive relationships with the partners through developing partner kits, incentive programs etc…

“With Partner”: META MDF Owner

• Manage, administer, track and provide reports on all partner MDF (Co-op) programs and activities, ensuring the utilization of funds is optimized. This includes monitoring the costs, proof of performance, and ROI, ensuring the necessary information are included in Salesforce.com and other systems.
• Ensure the MDF process is streamlined and in alignment to the business and channel strategy changes.
• Manage proof of performance on joint activities with the partners, including collaterals, campaign materials and promotional pieces; and track all the activities and monitor the targeted ROI.
• Oversee all aspects and logistics of lead generation campaigns jointly planned with partners, including events, outbound email, inbound and social media

Managing Channel Marketing Budget and Performance

• Measure, track and provide analysis on the META Channel Marketing Programs and activities with defined KPIs & metrics to ensure optimization of budget and resources;
• Manage and track channel marketing budget including MDF, on monthly, quarterly and yearly basis, associated with the planned activities.

“For Partner”: Marketing Programs

• To amplify Global and META partner marketing campaigns and launches, to reach the targeted partners. Ensure partners receive the communication pack to run demand generation and marketing activities to drive Kaspersky business;
• Collaborate with META and Field Marketing leads to develop partner-ready marketing campaign content and assets (including customer engagement program or any demand gen campaigns) for the partners. Drive awareness and provide accessibility for partners to leverage. Monitor campaign adoption with partners and drive effective results;
• Responsible for management and enhancement of the META Partner Portal. Promote the usage of the portal to the partners;
• Deliver world-class partner service, including cultivating and managing key business relationships.

Main requirements:

• 5+ years of Marketing experience in B2B segment;
• Experience in event management;
• Good command of CRM systems;
• Analytical mindset;
• Prior experience in cybersecurity or IT as a plus;
• Good command of Salesforce or Marketo as a plus;
• Fluent English and Arabic.